![]() 600 million of Pinterest’s monthly searches are visual Make search engine optimization a part of your Pinterest strategy.ġ0. Remember, Pinterest is as much a search engine as it is a social network. It all adds up to more than two billion searches, and more than 200 billion Pins saved to more than four billion boards across the platform. The average Pinner types in eight Pinterest searches every month. There are more than 2 billion searches on Pinterest every month Whether you’re looking for more followers or more sales, these Pinterest stats should guide your efforts.ĩ. Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one. adults with college education are twice as likely to use Pinterest than those with high school or less. That means more often than not, people who use Pinterest have a disposable income. High-income households are twice as likely to use Pinterest as low-income householdsĪccording to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year. ![]() It also showed investors that future user growth will likely take place overseas.Ĩ. The release of Pinterest’s S-1 for its IPO in March last year showed analysts that Pinterest has solidified a strong user base in the United States. ![]() In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S.ħ. The platform expects international user growth to continue to outpace the U.S. Last year the amount of international users increased by 35% to reach more than 247 million MAUs. Pinterest’s international base is now growing faster than its U.S. More than half of Pinterest users are based outside the U.S. Men still make up more than 20% of Pinterest’s ad audience.Ħ. That doesn’t mean marketers should forget about men. In other words, 8 out of 10 moms are Pinners. women ages 18-64 with children use Pinterest. And according to a recent study by ComScore, more than 80% of U.S. More than two-thirds of Pinterest’s base is women. Pinterest is most popular with women-especially moms Use these Pinterest user stats to get to know the platform’s demographic dynamics.ĥ. That’s particularly noteworthy since women influence 70-80% of consumer spending. More than anything, Pinterest is preferred by women. Pinterest’s audience may not be as vast as Facebook’s, or as teen-targeted as the Snapchat and TikTok crowd. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. It’s the only social platform to crack the top ten. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. Pinterest rates as the 10th most relevant brand in the U.S. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products.Ĥ. The platform’s revenue grew 51% between 20, thanks in part to a 46% spike around the end-of-year holidays. Pinterest became a billion-dollar business last year, earning $1.14 billion in total revenue. Pinterest’s revenue topped $1 billion in 2019 TikTok is gaining on both platforms, with 80 million MAUs in the U.S.ģ. Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. users, ahead of the 80.2 million estimated for Snapchat. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 million U.S. The stats, which were announced February in the company’s Q4 earnings call, blew most analyst estimates out of the park. Pinterest now has 88 million MAUs in the U.S., marking an 8% year-over-year growth. ![]() Throw YouTube into the mix and Pinterest falls to fourth position. Facebook and Instagram hold the top spots. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Pinterest is now the third-largest social network in the U.S. More than half of Pinterest’s MAUs are weekly active users, which means they log-on to the platform at least once a week.Ģ. That’s huge, but for comparison, Facebook has nearly 2.5 billion monthly active users (MAUs). There are now 335 million people who use Pinterest every month. Over the past 12 months, Pinterest gained 70 million monthly active Pinners. Pinterest’s active user base grew 26% to 335 million last year Instagram LinkedIn Pinterest Snapchat TikTok Twitter YouTubeĪlphabet Amazon Coca-Cola Costco Ebay Home Depot KFC McDonald’s Mountain Dew Nestle Starbucks Uber Snack Foodġ.
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